Google AdSense Calculator — Revenue Estimator
Enter your monthly pageviews, average click-through rate and cost per click to estimate your AdSense earnings — monthly, daily and projected over any period — plus the RPM (revenue per 1,000 views) benchmark.
%
USD
months
Based on your pageviews, CTR and average CPC — before Google's 32% revenue share cut
- 1
Monthly clicks
100,000 × 1.5% ÷ 100 = 1,500Pageviews multiplied by the click-through rate. - 2
Monthly revenue
1,500 × 0.3 = 450
How does this calculator work?
AdSense monthly revenue = pageviews × CTR% × CPC. RPM = (revenue ÷ pageviews) × 1,000. Enter your site's traffic, click-through rate and cost per click to estimate daily, monthly and annual earnings. Most content sites earn $1–$10 RPM; CTR typically runs 0.5–3%.
Formula
How this is calculated
Google AdSense pays publishers for ad clicks generated by their visitors. The revenue model is: monthly clicks = pageviews × CTR (expressed as a fraction), and monthly revenue = clicks × CPC. CTR (click-through rate) is the percentage of visitors who click an ad, typically 0.5–3% for display ads; CPC (cost per click) is the average amount an advertiser pays per click, ranging from a few cents in low-value niches to several dollars in finance or legal verticals.
RPM — revenue per 1,000 pageviews — is the most useful benchmark because it normalises across traffic levels: RPM = (monthly revenue ÷ monthly pageviews) × 1,000. Most content sites earn $1–$10 RPM from AdSense alone, with premium niches reaching $20+. The cumulative chart projects total earnings if traffic and rates stay constant over your chosen period.
Note that AdSense keeps approximately 32% of click revenue and pays publishers the remaining 68%. This calculator estimates gross click revenue before that split (i.e. what the advertiser bid), which aligns with how most AdSense reporting is presented. Actual payouts depend on ad fill rate, geographic mix of visitors, seasonality, invalid click filtering, and payment thresholds.
Frequently asked questions
Average AdSense CTR for display ads is roughly 1–2% across content sites, though it varies widely. Tech and finance sites with high-intent audiences may see 2–4%, while entertainment or social traffic often falls below 0.5%. Your AdSense dashboard shows your actual historical CTR.
RPM (revenue per mille, i.e. per 1,000 pageviews) lets you compare monetisation efficiency regardless of traffic volume. A site earning $5 RPM that doubles its traffic doubles its revenue. It is a cleaner performance metric than raw CPC or CTR alone.
This calculator computes gross ad revenue (advertiser spend) using your CPC figure. AdSense pays content publishers approximately 68% of click revenue and retains 32%. If your CPC figure comes from your AdSense dashboard, it already reflects your net payout — so the result shown is what you actually receive.
Also known as
TG we-Calculate Editorial Team. (2026). Google AdSense Calculator — Revenue Estimator [Online calculator]. TG we-Calculate. https://we-calculate.com/calculator/google-adsense-calculator
TG we-Calculate Editorial Team. "Google AdSense Calculator — Revenue Estimator." TG we-Calculate. 2026. https://we-calculate.com/calculator/google-adsense-calculator.
TG we-Calculate Editorial Team, "Google AdSense Calculator — Revenue Estimator," TG we-Calculate, 2026. [Online]. Available: https://we-calculate.com/calculator/google-adsense-calculator
@misc{wecalculate_google_adsense_calculator, title = {Google AdSense Calculator — Revenue Estimator}, author = {{TG we-Calculate Editorial Team}}, howpublished = {\url{https://we-calculate.com/calculator/google-adsense-calculator}}, year = {2026}, note = {TG we-Calculate} }
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